The diamonds we select fall in the clarity grades of VVS, VS, SI or I. Because they are formed deep within the earth, under extreme heat and pressure; virtually all diamonds contain “birthmarks”; small imperfections inside the diamond (called inclusions), or on its surface (called blemishes). Clarity refers to the degree to which these imperfections are present. Diamonds which contain numerous or significant inclusions or blemishes have less brilliance because the flaws interfere with the path of light through the diamond. We also do not mix clarity grades unlike many jewellers in the market.


Diamond cutters make every effort to cut a stone so that inclusions are not visible through the table of the finished diamond. The preferred position for inclusions is under the bezel facets or near the girdle because they are harder to see there.Cut is the parameter that enhances the diamond’s luster, fire & sparkle. Too often diamonds are cut too deep or too shallow in order to appear larger. However, this lowers the value of the diamond considerably, not to mention reduces its luminosity.


Diamonds come in a variety of colors, some of them highly prized (pinks, blues, even yellow). However in a white diamond, the presence of a yellow tint will lower the price of a diamond. The less body color in a white diamond, the more true color it will reflect, and thus the greater its value.The value of a diamond is based on the absence of color, because colorless diamonds are the rarest. Diamonds are found naturally in multiple hues and are hence graded accordingly, with ‘colourless’ being the most sought after.